Successful marketing campaigns begin with clear insight into who we want to reach and what attributes make them the most desirable prospect or customer. Our data services and best-in-class modeling tools provide our clients with the most sophisticated insight options available in the market:
- Modeling and Analytics
- Micro-Modeling
- Response Analyses
- Custom Reporting Solutions
Combining the best potential audience with the right channel, message, tone and timing is the next critical step in maximizing campaign return. We combine a suite of services to make sure that campaigns are designed, managed, and executed flawlessly:
- Creative Services
- Campaign Management
- Digital Media Strategies
- Campaign Automation Tools
- Alternative Channel Distribution
- Lead Generation
The last piece to the customer acquisition puzzle is sound execution with the highest quality outcomes. We employ best-in-class technology to produce fully variable color content across multiple formats. We manage and produce campaigns both large and small in our state-of-the-art production facilities.
- Direct Mail Print and Production
- Customized Fulfillment Solutions
- Digital Communications
- Social Media Marketing
- Web-to-Print Solutions
- Interactive Applications
- Critical Correspondence
Marketing is not an exact science, however we apply key metrics and principles to measure the success of our client’s campaigns. Through predictive analytics as well as truly understanding customer behavior market trends, we are able to clearly define what campaign success means. Customer engagement is a significant indicator of how effective a campaign will be and we measure that very closely to help our clients predict sales opportunities and conversion rates.
